About Wisteria Flowers and Gifts

A Rochester, New York tradition

Established in 1992 by Rochester realtor Rita Freling and her daughter Jennifer Ralph, Wisteria Flowers and Gifts quickly grew from a small home venture into a successful enterprise.

Originally famous for our gorgeous fresh, dried and silk floral arrangements, as well as our vast array of exotic botanicals, Wisteria has blossomed into one of Upstate New York’s leading destinations for handcrafted furnishings, artwork, unique gifts and more. We’ve gained a loyal following by consistently delivering the highest quality products and customer service—and we’re proud to say that, for more than 20 years, clients have depended on Wisteria’s experts to ensure that each occasion will be special, and every decorating dream will become a reality.

In 2001, Wisteria relocated from its original East Avenue store to the current 6,000-square-foot establishment, conveniently located at 360 Culver Road in the heart of the Rochester’s Preservation District. Jennifer now manages Wisteria’s daily operations and with a talented creative team, continues to work diligently to help Wisteria thrive and grow.

You’ll find all this and more at Wisteria.

  • Fresh, dried and silk floral arrangements
  • Exotic botanicals
  • Unique seasonal gifts
  • Vibrant lighting
  • Tuscan pottery
  • High-quality artwork
  • Pillows and throws
  • Handcrafted candles
  • Custom furniture
  • Handmade metal serving pieces

Our Mascots

Two dogs in Easter hats
Sisters Maddie and Grace, Age 8